About 2

What is Recoop?

Recoop is the first all-natural supplement system designed to help you find balance in your boost

Our thoughtfully blended formulas reduce the negative side effects of prescription stimulants, while promoting better focus, deeper sleep and overall well being.

Our Mission

No Jitters. No Judgement. We’re on a mission to eliminate the side effects and the stigma of mental performance medications, reuniting everyday productivity with everyday wellbeing.

Our story

Founders Dan and Anastasia met as entrepreneurs in New York City with a shared interest in how to access and maintain peak performance. For Dan, the path was through the brain. For Anastasia, the path was through the mind.

Through his first company, Formula, Dan has developed nootropics personalized to an individual’s unique brain chemicals. Through her first company, Pathspark, Anastasia delivers executive coaching to fast growing startups and Fortune 500 companies. The two quickly realized that their health-conscious, high-achieving communities were suffering from similar setbacks: unwanted physical and mental side effects from taking prescription stimulants for focus and concentration.

Their search for a natural remedy was the perfect collision of brain and mind, calling for a deep-dive into scientific solutions and a paradigm shift in the way we think about prescription stimulants. After extensive research, the perfect blend was born. With instant interest in the product, they brought on a third friend and founder, Karalyn, to help spread the Recoop story and reach high-achieving audiences at scale. Together, the Recoop team is well-positioned to reunite everyday productivity with everyday wellbeing through this revolutionary, all-natural formula.

The Founders

Anastasia Alt | Co-Founder

Anastasia is an executive coach and entrepreneur who codes, writes poetry, meditates, and designs nail art, all without ever consuming coffee. She previously worked for McKinsey & Company and J.P. Morgan Chase after earning her undergraduate degree from Columbia University. She lives in Brooklyn and spends most weekends in nature, preferring the Catskills.

Dan Freed | Co-Founder

Dan worked as the chef in a Michelin-starred restaurant on his way to earning two master’s degrees, one from Yale in Advanced Management and another from INSEAD in Business Administration. When he’s not walking the road to success, he’s walking dogs - ones belonging to friends until he rescues his own - around Manhattan.

Karalyn Zamora | Co-Founder

Karalyn is a digital marketing maven and social media influencer who reaches audience at scale – both on her own channels and through her marketing company Aesthetik, which has helped Gravity Blankets, HigherDose, and other brands tell their story with impact. An LA native, Karalyn ran marketing & analytics in Vegas for TAO group before heading the NYC, where she joined the Recoop team.